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Verify Provenance

Why provenance matters

Knowing a diamond’s origin is one of the strongest foundations of trust. Tracr provides a secure, tamper-proof, immutable record of provenance information for every diamond on the platform, giving businesses and consumers enhanced confidence in its journey from mine to market.

Provenance with enhanced confidence

Tracr enables participants to capture the journey of each natural diamond from the moment it’s discovered. Each stone on Tracr is scanned at the source and assigned a secure digital identity. As it moves along the value chain, the diamond can be rescanned, which can be used to create a rough-to-rough match that links it to its origin. This lets businesses and consumers explore the diamond’s story step by step, with enhanced transparency at every stage. No assumptions, no estimates, no approximations

Countries on Tracr

Tracr currently supports tracing the provenance of diamonds from key producing countries, including:

  • Botswana
  • South Africa
  • Namibia
  • Canada
  • Sierra Leone

These origins represent some of the world’s leading sources of natural diamonds, each with its own story.

A tool for country-of-origin

Tracr is the platform that enables De Beers’ Single Country of Origin offering, providing retailers and brands with enhanced confidence that their diamonds come from a specific country.

This capability helps retailers and brands communicate their sourcing commitments more transparently and respond to growing consumer demand for enhanced transparency.

By turning origin into securely recorded data, Tracr supports broader industry initiatives such as De Beers’ Building Forever Program, helping information about the social, environmental and governance programmes they support to become more visible and accessible to consumers.

The impact

With Tracr, provenance becomes a visible record rather than a promise.
Brands, manufacturers, retailers, and consumers gain access to more reliable origin information, enabling:

Clear sourcing claims

Stronger alignment with internal and external standards

Clear sourcing claims

Insights into the diamond’s origin from day one

Tracr makes provenance a powerful asset: one that builds enhanced trust, elevates value, and sets a new standard for transparency in natural diamonds.

Join the Global Standard

Don’t let the story and quality of your diamonds get lost.
Join Tracr to make every diamond’s journey part of the global standard for transparency and ethical sourcing. Showcase the full story of your diamonds while building trust with customers and the industry.