For Brands
Provenance for your brand.
Build strong storytelling and enhance consumer trust.
Why it matters to your brand
Protect your supply chain
Tracr can give you clear provenance records for every diamond you source that is recorded on the Tracr platform, so you can more confidently answer questions about origin, production, and alignment with your brand values. Reduce risk, help support your ESG reporting, and strengthen trust across your supply chain.
Build the story
Turn provenance into a storytelling tool. Share clear, and transparent narratives that highlight your diamonds’ journey, origin, and transformation. Reinforce your core values and create memorable campaigns that connect with consumers.
Visit the Custom Kit
Elevate your brand storytelling with our exclusive Custom Kit. This private area offers advanced assets, co-branding tools, and extended materials to help you craftricher, more personalised campaigns.
How it works
Want to Join Tracr?
To get started, brands can:
Source diamonds with a Tracr ID from participating suppliers and key marketplaces
Join Tracr as a participant to access your own instance and full provenance data
Own your digital records once the diamond is purchased and data is transferred
Join the Global Standard
Don’t let the story and quality of your diamonds get lost.
Join Tracr to make every diamond’s journey part of the global standard for transparency and ethical sourcing. Showcase the full story of your diamonds while building trust with customers and the industry.