For Sellers and Retailers

Provenance at the point of sale.

Enable enhanced trust and more meaningful purchases.

Why it matters to you

Build trust at the point of sale

Tracr enables producers to provide technology-backed origin information, helping you to more confidently answer customer questions and demonstrate your commitment to transparent supply chains.

Strengthen your brand, step by step

Offering traceable diamonds creates enhanced trust across your entire assortment. Even partial traceability reinforces credibility, elevates brand perception, and allows you to adopt transparency at your own pace.

Enhance the sales experience

Use provenance information and storytelling to create emotional connection. Tracr helps turn a purchase into a more meaningful moment, making each diamond easier to explain, remember, and value.

Visit the Custom Kit

Elevate your brand storytelling with our exclusive Custom Kit. This private area offers advanced assets, co-branding tools, and extended materials to help you craftricher, more personalised campaigns.

How it works

Want to Join Tracr?

Retailers can get started by:

Sourcing diamonds with a Tracr ID from participating suppliers (contact us for the full list) or on key marketplaces

Collaborating on Tracr collections to strengthen storytelling, visibility, and consumer engagement

Joining Tracr as a participant to access your own retailer instance and manage traceable inventory

Retailers can source Tracr diamonds without joining the platform while still accessing key diamond data and journey information. For those looking to go further, joining Tracr allows you to have your own instance, which provides greater control, enabling you to manage traceable inventory and diamond data once the diamond is digitally transferred to you.

“Tracr empowers the diamond industry by democratizing authentic storytelling for everyone. With transparent, verifiable provenance, it allows each consumer to discover something remarkable in a diamond’s journey that speaks uniquely to them. This deeper connection strengthens trust and elevates confidence across the entire value chain.”

A. Gul KG

Trusted by

Join the Global Standard

Don’t let the story and quality of your diamonds get lost.
Join Tracr to make every diamond’s journey part of the global standard for transparency and ethical sourcing. Showcase the full story of your diamonds while building trust with customers and the industry.