About Us
Enhancing Confidence in the Natural Diamond Industry
Tracr is the world’s leading digital platform for tracing natural diamonds from source at scale, bringing you the ability to explore the provenance and the unique journey your diamond has taken along the diamond value chain.
The story behind every sparkle
Diamonds have carried meaning for centuries, we’ve admired their brilliance, celebrated their beauty, and passed them down as symbols of love, legacy, and life’s most meaningful moments. But today, people want more than beauty; they want truth. Where did my diamond come from? Was it sourced responsibly? Who handled it before it reached me?
At the heart of this awakening, Tracr was born.
Enhanced trust that lasts
At Tracr, we are committed to reinforcing enhanced confidence across the diamond industry. Using AI-powered blockchain, every natural diamond can be visible and uniquely traceable, turning trust from a promise into a shared commitment. Businesses and consumers can access this information with clarity and enhanced confidence, today and in the future.
From mine to market, global leaders in the diamond industry rely on Tracr to provide transparent information and support decision making at every step.
Tracr's Journey
Since 2018, Tracr has been shaping the future of diamond traceability, making the story of natural diamonds recorded on the platform more transparent, and meaningful.
Explore our journey and the milestones that have defined our story.
2018
- Establishment of permanent team
- Technology proof of concept
2019
- Industry pilots launched
2020
- Featured in Forbes Blockchain 50 List
- JNA Industry Innovation of the Year Award 2020
2021
- Completed production infrastructure
- Support desk launched
- First end-to-end pilot
2022
- 2nd Recognition in Forbes Blockchain 50
- Deployment at scale for De Beers production
- Number of rough diamonds scanned and available on Tracr crosses 500k
- 25 live participants
2023
- 3rd Recognition in Forbes Blockchain 50
- Opens to entire industry
- B2C Diamond Experience released
2024
- Tracr hits 2.8M rough diamonds
- Launch of the Rough to rough matching
- Mountain Province join platform
2025
- ODC joins the platform
- 40+ live participants
- 5M registered diamonds
Get to know us
Our team brings together experts from the diamond industry, technology, blockchain, and beyond. Engineers, data scientists, product specialists, and industry leaders collaborate to ensure Tracr is scalable, secure, and reliable. Their combined expertise drives our mission: delivering diamond provenance and setting a new global standard for traceability and transparency.
Jillian Wolk
Chief Executive Officer
Emanuela Morando
Chief Commercial Officer
Julien Deneux
Chief Information Officer
Dave Andersen
Chief Financial Officer
Join the Global Standard
Don’t let the story and quality of your diamonds get lost.
Join Tracr to make every diamond’s journey part of the global standard for transparency and ethical sourcing. Showcase the full story of your diamonds while building trust with customers and the industry.